RKW Presented
Leading Brands
at Exclusively 2025

RKW Presented Leading Brands at Exclusively 2025 - Stand EH402

RKW bought a dynamic and innovative portfolio to Exclusively 2025 on Stand EH402, with a focus on heritage craftsmanship and premium innovation across home, kitchen, and lifestyle categories.

Wade, with over 200 years of excellence, reintroduced the iconic Fish Jugs in two sizes (0.6L and 1.2L) and multiple colourways. Handmade in Stoke-on-Trent using traditional slipcasting and hand-glazing techniques, the range also includes UK-made dinnerware collections like Eton, Blue Floral, and Botanical Night, offering durable earthenware with a premium feel—ideal for retailers seeking authentic British-made dinnerware. 

Milton Brook showcased its Mortar and Pestle range—crafted from stain-resistant porcelain with ergonomic beechwood handles. Available in six sizes, these pieces are trusted by chefs globally and offer exceptional cross-category appeal for both culinary and gifting sectors. 

VQ blends heritage design with modern tech in its kitchen and audio collections, driven by popular brand collaborations with Cath Kidston and Laura Ashley. New product launches added momentum across SDA and lifestyle ranges.

Sur La Table showcased a curated SDA, housewares and cookware collection inspired by its US success. The range includes air fryers, slow cookers, housewares and premium cookware lines in Triply, Hard Anodised, and Stainless Steel.

Barbary & Oak introduced Nattura, a Nordic-inspired kitchen and dining collection. With robust stoneware in two refined colourways, the brand combines aesthetics with durability—an ideal addition for trend-driven, design-conscious retailers.

Discover the full showcase and unlock new retail opportunities with RKW. 

Tower Excelled at Exclusively 2025 – Stand EH404

Tower made a bold impression at Exclusively 2025 on Stand EH404, unveiling a dynamic showcase of innovative SDA, housewares, floorcare, and more. 

Slushie Fusion

Headlining the event was the Slushie Fusion—a 2.6L Frozen Drinks Station powered by Chill-Core Technology. It creates smooth, drinkable slush in 35 minutes without ice or blades and features five one-touch pre-sets for slushies, cocktails, milkshakes, and more.

Vortx 11L Dual Layer Air Fryer

Also debuting was Tower’s 11L Dual Layer Air Fryer, offering stacked cooking baskets that save 35% counter space. It uses Vortx rapid air circulation for healthier, faster cooking—up to four dishes at once—with Match Cook and Smart Finish functions for added convenience. 

Floorcare

In floorcare, Tower showcased intelligent cleaning solutions like the AquavacPro Wet & Dry Cleaner with voice mode and LED display, the VL220 Cyclone Dust Master with a hygienic auto-empty system, and the AquajetPro Spot Cleaner with versatile attachments.

Good Food

The Good Food in partnership with Tower range also featured—a trusted collaboration offering rigorously tested SDA and housewares with the Good Food ‘Tried, Trusted and Tested’ seal. 

Sustainability

Furthering its sustainability mission, Tower introduced a new line of stylish recycling bins (40–60L) with multiple compartments and durable carbon steel construction—ideal for modern waste separation.

Plus, explore powerful new utility launches like the Pure Steam Infinity Xpress and oversized ironing boards, alongside the latest in coordinated kitchen collections. 
 

Swan Showcased Innovation at Exclusively 2025 - Stand EH400

Swan, one of the UK’s most trusted housewares brands, returned to Exclusively 2025 on Stand EH400 with a strong product line-up engineered for today’s value-conscious and design-savvy consumers. Focused on delivering high-performance, retail-ready solutions across SDA, cleaning, and waste management.

11L Dual Layer Air Fryer

Leading the showcase was the new 11L Duo Layer Air Fryer, designed with vertical dual baskets to save 30% more counter space. With 10 pre-set functions, Sync/Dual Cook options, and a foldable digital display, it meets the rising demand for energy-saving, multi-functional appliances. It’s a standout line with proven consumer appeal and compelling in-store energy-saving claims. 

Swan Ranges 2025

Swan also debuted refreshed core ranges including the Retro collection, now modernised for 2025, and new Solace and Serenity ranges in premium finishes and on-trend colourways. The Barista Master Espresso Machines expand Swan’s SDA offering into premium coffee—a fast-growing, margin-rich category.

Sensor Bin

In waste management, Swan’s new sensor, touch, pedal, and multi-compartment bins meet evolving household recycling needs and regulations, offering a breadth of SKUs and finish options to suit various price points and store formats.

Swan x Lynsey

Retailers can also capitalise on the growing influencer-driven homecare market with the expanded Swan x Lynsey Collection—a collaboration with cleaning influencer Lynsey Crombie. Finally, the new Elevate utility range, inspired by viral #cleantok trends, brings stylish, commercially-viable cleaning products to shelf.

With fresh innovation and trusted branding, Swan delivers strong opportunities across all categories.

Wade, with over 200 years of excellence, reintroduced the iconic Fish Jugs in two sizes (0.6L and 1.2L) and multiple colourways. Handmade in Stoke-on-Trent using traditional slipcasting and hand-glazing techniques, the range also includes UK-made dinnerware collections like Eton, Blue Floral, and Botanical Night, offering durable earthenware with a premium feel—ideal for retailers seeking authentic British-made dinnerware. 

Milton Brook showcased its Mortar and Pestle range—crafted from stain-resistant porcelain with ergonomic beechwood handles. Available in six sizes, these pieces are trusted by chefs globally and offer exceptional cross-category appeal for both culinary and gifting sectors. 

VQ blends heritage design with modern tech in its kitchen and audio collections, driven by popular brand collaborations with Cath Kidston and Laura Ashley. New product launches added momentum across SDA and lifestyle ranges.

Sur La Table showcased a curated SDA, housewares and cookware collection inspired by its US success. The range includes air fryers, slow cookers, housewares and premium cookware lines in Triply, Hard Anodised, and Stainless Steel.

Barbary & Oak introduced Nattura, a Nordic-inspired kitchen and dining collection. With robust stoneware in two refined colourways, the brand combines aesthetics with durability—an ideal addition for trend-driven, design-conscious retailers.

Discover the full showcase and unlock new retail opportunities with RKW. 

Slushie Fusion

Headlining the event was the Slushie Fusion—a 2.6L Frozen Drinks Station powered by Chill-Core Technology. It creates smooth, drinkable slush in 35 minutes without ice or blades and features five one-touch pre-sets for slushies, cocktails, milkshakes, and more.

Vortx 11L Dual Layer Air Fryer

Also debuting was Tower’s 11L Dual Layer Air Fryer, offering stacked cooking baskets that save 35% counter space. It uses Vortx rapid air circulation for healthier, faster cooking—up to four dishes at once—with Match Cook and Smart Finish functions for added convenience. 

Floorcare

In floorcare, Tower showcased intelligent cleaning solutions like the AquavacPro Wet & Dry Cleaner with voice mode and LED display, the VL220 Cyclone Dust Master with a hygienic auto-empty system, and the AquajetPro Spot Cleaner with versatile attachments.

Good Food

The Good Food in partnership with Tower range also featured—a trusted collaboration offering rigorously tested SDA and housewares with the Good Food ‘Tried, Trusted and Tested’ seal. 

Sustainability

Furthering its sustainability mission, Tower introduced a new line of stylish recycling bins (40–60L) with multiple compartments and durable carbon steel construction—ideal for modern waste separation.

Plus, explore powerful new utility launches like the Pure Steam Infinity Xpress and oversized ironing boards, alongside the latest in coordinated kitchen collections. 
 

11L Dual Layer Air Fryer

Leading the showcase was the new 11L Duo Layer Air Fryer, designed with vertical dual baskets to save 30% more counter space. With 10 pre-set functions, Sync/Dual Cook options, and a foldable digital display, it meets the rising demand for energy-saving, multi-functional appliances. It’s a standout line with proven consumer appeal and compelling in-store energy-saving claims. 

Swan Ranges 2025

Swan also debuted refreshed core ranges including the Retro collection, now modernised for 2025, and new Solace and Serenity ranges in premium finishes and on-trend colourways. The Barista Master Espresso Machines expand Swan’s SDA offering into premium coffee—a fast-growing, margin-rich category.

Sensor Bin

In waste management, Swan’s new sensor, touch, pedal, and multi-compartment bins meet evolving household recycling needs and regulations, offering a breadth of SKUs and finish options to suit various price points and store formats.

Swan x Lynsey

Retailers can also capitalise on the growing influencer-driven homecare market with the expanded Swan x Lynsey Collection—a collaboration with cleaning influencer Lynsey Crombie. Finally, the new Elevate utility range, inspired by viral #cleantok trends, brings stylish, commercially-viable cleaning products to shelf.

With fresh innovation and trusted branding, Swan delivers strong opportunities across all categories.